Indiana Fever/X

Indiana Fever rookie sensation Caitlin Clark has taken the WNBA by storm and become the league’s face in her first pro year. She sells out arenas, generates huge TV ratings, and attracts a new audience to the league.

Her popularity extends beyond the WNBA, with ESPN’s Flora Kelly reporting that Clark is the fourth “most-favorited active athlete” in the country, behind only LeBron James, Tiger Woods, and Steph Curry.