The National Basketball Association aligned with PointsBet to complete its 11th deal. The Australian-founded sportsbook thus became an Authorized Sports Betting Operator of the National Basketball Association. The deal marks PointsBet’s maiden partnership with any professional sports league in the United States. The agreement allows the sportsbook to get access to official league betting statistics. The company’s chief executive Johnny Aitken has underlined the significance of such a move expressing the operator’s excitement about the opportunity to cooperate with such a massive league.
PointsBet accommodated to the recent changes in the US gambling laws by entering the market in early 2019. The sportsbook currently operates in New Jersey and Iowa but has plans on expanding its offer to more local gambling territories in the near future. The most recent deal with the NBA will open up new horizons for the company that follows the industry giants such as DraftKings, William Hill and bet365 US.
Who are PointsBet?
An Australian-based company made a real boom in the sports betting history by giving their bettors a chance to experience the points betting thrill. Also known as spread betting, it is a market without fixed winnings or losses. The volume of your potential payouts or losses rather depends on how correct your pick was.
A number of sports betting punters in the United States prefer this type of betting as it keeps the excitement going throughout the entire course of the game. Let’s say you’ve backed the Los Angeles Lakers to beat the Milwaukee Bucks by more than five points difference at the Staples Center. Anthony Davis, LeBron James & company have a 30-point lead ahead of the fourth quarter. You’d normally lose the interest as you’ve practically won the bet. Nevertheless, with points betting, you will keep cheering for the Lakers to increase the lead, as the higher the margin of their win is, the bigger your payout will be. The same works for losses. This means your bet will be live for the full 48 minutes of the match regardless of what may happen in the first 24 or 36 minutes.
PointsBet are proud of being the maiden sportsbook in the United States to offer this form of wagers. They went on to expand the array of their exclusive promotions to Early Payouts, Good Karma Payouts and special gameday guarantees for the four major team sports in the United States. Furthermore, they pride themselves on offering the most extensive list of possible markets for the top four leagues (NBA, NFL, NHL, MLB). Speaking of the deal with the National Basketball Association, players at PointsBet can choose between up to whopping 1,000 distinct markets for a single NBA affair.
Who are the NBA?
North America’s professional basketball league was founded in 1946 in New Jersey and has since become the world’s strongest and most popular competition. The association is built around four professional leagues:
- NBA
- WNBA
- NBA G League
- NBA 2K League
The regular season runs from October to April. The games are broadcasted in 215 different territories and 50 distinct languages across the globe. NBA’s merchandise is available in more than 100 countries on six continents. Since 2015, NBA stars have become the best-paid athletes in the world by average salary each player receives per year.
The competition’s digital assets such as NBA.com, NBA TV, NBA League Pass and NBA App produce vast amounts of money every year. The league has more than 1.5 billion followers and likes across its social media channels.
We also have to mention the “NBA Cares”, a social responsibility program with the mission to address significant social issues both inside the States and all over the world. The league works with organizations dedicated to supporting youth development and education.
Details of the partnership
PointsBet now has the chance to merge the inaugural Win Probability Metric around the league’s most popular platforms such as NBA.com and the competition’s social media channels. What does it mean to fans? They will have a real-time look into projected outcomes using the identical statistics PointsBet have been utilizing so far. The official NBA betting data will also be available to PointsBet though the operator’s digital platforms. The league’s Senior Vice President acknowledged the sportsbook’s growth in the last year by expressing his satisfaction with the partnership.
