With basketball betting becoming more popular year after year, many sports betting companies are working towards a closer collaboration with basketball clubs and organizations.

A few years ago, sports betting wasn’t so popular. The majority of sports fans wasn’t very familiar with betting odds, tips and predictions. Now, things have changed. Most sports fans use the internet to find out the latest odds and place their bets. Betting companies always offer new opportunities for sports bettors.

Although sports betting used to be illegal, the situation now is different. Its legalization has helped the betting companies strengthen their place in the market and be more profitable year after year.

At the same time, one can see that betting companies tend to invest more in basketball betting. Many companies focus on providing the latest odds and predictions as fast as they can. This happens not only with the NBA, but also the European Basketball and the domestic leagues.

A couple of months ago, the NBA announced their partnership with one of the biggest gambling companies, MGM. This collaboration was the first of its kind and was aiming, among other things, to help betting become acceptable in the US sports culture. With betting becoming legal in the US in June, it is likely more betting companies will want to collaborate with NBA teams.

Similarly, betting companies have associated with European basketball as well. In December 2017, the Turkish Airlines EuroLeague partnered with Russian bookmaker Fonbet, which became the official Russian Betting Partner for the top club competitions in continental basketball.

EuroLeague Basketball
Photo: EuroLeague Basketball

Concurrently, many EuroLeague teams have betting companies as their main sponsors. Olympiacos and Panathinaikos are such examples.

The “Reds” recently made bwin the team’s official sponsor, which will be advertising in the team’s jersey. Furthermore, the “Greens” reached an agreement with OPAP, the biggest sports betting operator in Greece, to become the club’s official sponsor.

Another example is Basketball Champions League champions AEK Athens. The club announced their partnership with B2B Gaming Services Ltd, which became the squad’s main sponsor. As a result, the sports betting website, betshop.gr, will be advertising in the team’s jersey.

As a matter of fact, Betshop is also the main sponsor of the Greek Basket League. The aforementioned cases are indicative of sports betting companies’ tendency to invest in European and international basketball teams and organizations.

Moreover, more betting companies are trying to enter the market and place new offers for sports bettors. Apart from the traditional ones, like William Hill, there are gambling companies, like Kroon Casino Sports, which want to have a more active role in basketball betting.

Photo: SDNA.gr

With the start of the new season in the EuroLeague and the NBA fast approaching, many betting companies have already offered odds, tips and predictions regarding the title contenders and the MVP candidates.

Sports betting companies work towards offering sports bettors the best basketball odds and predictions in order to help them place their bets in the best way possible. At the same time, they create partnerships with the top teams and leagues in basketball. And this phenomenon will likely continue to expand in the following years.