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Caitlin Clark’s arrival in the WNBA has boosted TV ratings and overall interest in women’s basketball.

Despite ongoing discussions about whether Clark is receiving a proper “welcome to the league” from her peers, the WNBA seems to be embracing all the attention and discussion.

“Look, apathy is the death of a brand,” WNBA Commissioner Cathy Engelbert told USA Today in a recent interview. “Nobody’s apathetic about the WNBA because we’ve brought in so many new fans into what we call the fan funnel this year. 

“And yeah, some are frustrated for sure. I get a lot of emails that I’ve never got in four years, but that’s because people care.”