The Golden State Warriors and FTX US (referred to as “FTX”) announced a first-of-its-kind cryptocurrency partnership in professional sports. As the Warriors’ Official Cryptocurrency Platform and NFT Marketplace, the franchise will drop NFTs on FTX.us, beginning in early 2022, via nba.com:
“Cryptocurrency has a well-established worldwide community and is going to continue to be a major part of the sports, media and entertainment industries,” said Warriors President and Chief Operating Officer Brandon Schneider. “In our conversations with FTX, we quickly realized our joint desire to innovate around cryptocurrency integration and adoption, including the role NFTs play in global fan engagement.”
