Fashion

Nike’s Black Mamba branding, later made famous by Kobe Bryant, was originally created for Michael Jordan before being scrapped because of Jordan’s fear of...

Stephen A. Smith called out LeBron James and other NBA players for their game-day attire during a segment on First Take. “All that damn money...

Stephen Curry’s sneaker free agency is entering a decisive phase as the longtime face of modern basketball footwear continues to evaluate his next move. On...

Klay Thompson has finalized a lifetime endorsement deal with ANTA, capping a 12-year partnership that produced over 10 million “KT” sneakers. The news was first...

NBA players are global style icons whose influence extends far beyond the basketball court. From tunnel walks that rival fashion runways to carefully curated...

Kyle Kuzma described a quieter wardrobe and a new role as part of his maturation process, saying “Mature swag!” in a wide-ranging interview with...

Cade Cunningham and Nike have reached a new six-year endorsement agreement that will feature the release of Cunningham’s own signature shoe. The debut of...

Orlando Magic siblings Franz and Moe Wagner have each signed multi-year, multi-million-dollar contracts with Adidas, NBA insider Michael Scotto reported on Thursday. The deals...

Remember those days when you had to wait for the evening news or the morning paper to catch up on your favorite team? It...

North Carolina freshman Caleb Wilson has landed one of the biggest endorsements of his young career. According to Shams Charania, Wilson signed a multiyear,...

Charlotte Hornets rookie forward Liam McNeeley has signed a multi-year endorsement deal with Nike, NBA footwear insider Nick DePaula reported Friday. The agreement highlights...

Charlotte Hornets rookie Kon Knueppel has signed a multi-year endorsement deal with Jordan Brand, aligning the No. 4 overall pick with the iconic Jumpman...

Los Angeles, Calif. (May 6, 2025) – Today, adidas Basketball unveils the Anthony Edwards 1 Low “Metal Gray” colorway – an extension of Anthony Edwards’...

Los Angeles, Calif. (May 5, 2025) – Today, adidas Basketball unveils the Harden Vol 9 “Ice Metallic” colorway – a continuation of the Harden franchise and...

Cleveland, OH – Ahead of the Cavs’ Game 1 Playoff matchup against the Indiana Pacers, adidas Basketball and NBA All-Star Donovan Mitchell proved why he’s...