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Austin Reaves expands partnership with Rigorer, becomes part owner

Los Angeles Lakers guard Austin Reaves has elevated his association with Chinese sports apparel brand Rigorer by securing a part-ownership stake in the company. Earlier...

Boston Celtics’ Coach Sam Cassell Partners with Zenni® Optical For Debut ‘Coach’s Collection’ Eyewear...

NOVATO, Calif. (November 30, 2023) — Zenni Optical, the world’s leading online eyewear retailer, has joined forces with Sam Cassell, former all-star point guard, three-time...

Darius Garland inks multi-year New Balance shoe deal

Cleveland Cavaliers' standout guard Darius Garland has secured a multi-year shoe deal with New Balance, as announced by Nick DePaul via X. At just 23...

Austin Reaves reveals his AR1 signature shoes sell out ‘pretty quick’

Lakers guard Austin Reaves is riding a wave of success with his signature shoe line, AR1, as he revealed that his shoes have been...

adidas Basketball and Anthony Edwards Celebrate Homecoming in Atlanta With Launch of First Signature...

(Atlanta, GA) — Today, adidas Basketball announced the category’s upcoming release with NBA shooting guard, Anthony Edwards, with a homecoming celebration in Atlanta launching of the AE 1 - the...

Antoine Carr reflects on return of short shorts in NBA

In a recent conversation with Brandon "Scoop B" Robinson on Scoop B Selects, former Utah Jazz big man Antoine Carr delved into the topic...

Luka Doncic lands multi-year extension with Jordan, per report

Luka Doncic will remain as the face of the Jordan brand long-term. Industry sources told NBA insider Marc Stein that Doncic has landed a multi-year...

Wilt Chamberlain’s 1971-72 Lakers title jersey eyeing a $4M auction record

A historic game-worn jersey of the late great Wilt Chamberlain is reportedly up for grabs. Prominent auction house Sotheby expects that Chamberlain's Los Angeles Lakers...

adidas signs rookies Gradey Dick and Jalen Hood-Schifino

adidas Basketball has officially added rookies Gradey Dick and Jalen Hood-Schifino to its basketball family. The announcement was made by adidas Basketball through a...

LOOK: Kings unveil new set of Association, Icon jersey for 23-24 season

The Sacramento Kings have officially unveiled a new set of their Nike Association and Icon Edition uniforms throughout the 2023-24 NBA Season this Monday. Starring...

Kyrie Irving reportedly signs sneaker deal with Anta

In an offseason filled with anticipation, it seems that Kyrie Irving has found his next sneaker sponsor, reportedly signing with Anta (h/t Pat Benson...

Jonathan Isaac to launch apparel company UNITUS

Orlando Magic forward Jonathan Isaac has announced the launch of a new apparel company called UNITUS that will foster Christian and conservative values. The move...

PUMA announces first European tour featuring NBA star LaMelo Ball: THE MELO FASTER TOUR

London - May 9th, 2023 – Today, sports brand PUMA and its NBA star player LaMelo Ball announce their first European Tour: THE MELO...

D’Angelo Russell channels babushka after Game 6

D'Angelo Russell made a fashion statement during a press conference after the Lakers team eliminated the Warriors in Game 6 of the Western Conference...

Charles Barkley roasts James Harden’s pregame fit

James Harden is one of the most extravagant NBA players and he showed that again before the Game 1 of the Eastern Conference Semifinals...

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