Steph Curry’s deal exceeds $400 million

Golden State Warriors star Stephen Curry’s new endorsement agreement with Li-Ning is reportedly worth more than $400 million over 10 years, making it one of the most significant shoe deals in basketball.

According to ESPN, Curry had multiple lucrative offers on the table and was presented with comparable long-term commitments from other brands.

Sources indicated that at least one proposal would have paid him even more than the agreement he ultimately accepted.

Despite those alternatives, Curry chose to partner with Li-Ning and continue expanding Curry Brand through the Chinese sportswear company.

The deal is expected to strengthen the brand’s global reach and support its growth across multiple product categories beyond basketball.

Landmark: Golden State star Stephen Curry's 10-year endorsement deal with Li-Ning is worth over $400 million, industry sources tell ESPN. Curry had similar financial commitments from other brands, including at least one more lucrative offer, but chose Li-Ning to power Curry… https://t.co/4xp0gy5vJB

— Shams Charania (@ShamsCharania) June 2, 2026