adidas Basketball debuts Anthony Edwards 1 Mid “Pure Ruby” Colorway
(Los Angeles, CA) – Today, adidas Basketball unveils the Anthony Edwards 1 Mid “Pure Ruby” colorway – an extension of Anthony Edwards’ continued success with...
adidas and Damian Lillard Unveil Dame 9 Signature Shoe with BAPE® Collaboration
(Los Angeles, CA) – Today, adidas Basketball unveils the latest iteration of the Dame franchise with the Dame 9, an extension of Damian Lillard’s continued...
Cooper Flagg signs shoe deal with New Balance
Duke forward Cooper Flagg, the No. 1 prospect in ESPN's 2025 NBA draft class, has signed a significant shoe endorsement deal with New Balance,...
adidas Basketball debuts the Anthony Edwards 1 Low “Night Indigo” colorway
(Los Angeles, CA) – Today, adidas Basketball launches the Anthony Edwards 1 Low “Night Indigo” colorway – an extension of Anthony Edwards’ continued success with...
D.O.N. 6: Donovan Mitchell unveils sixth signature collection with adidas Basketball
Los Angeles, Calif. (June 18, 2024) Today, adidas Basketball and NBA shooting guard Donovan Mitchell of the Cleveland Cavaliers unveils the D.O.N. Issue #6,...
Kawhi Leonard has new look
Kawhi Leonard has unveiled a new look, cutting his iconic braids, a bold move for the Los Angeles Clippers superstar. The two-time NBA champion's fresh...
Alex Caruso gets iconic Kobe Bryant 2001 championship photo tattoo
Chicago Bulls guard Alex Caruso, who was named to NBA All-Defensive Second Team this season, commemorated NBA legend Kobe Bryant with a tattoo on...
Kyrie Irving signs his father as signature athlete for his shoe line
Dallas Mavericks superstar Kyrie Irving is breaking new ground in the world of basketball footwear by signing his father, Drederick Irving, as a signature...
adidas Basketball Signature Athletes Debut Shoes During NBA Playoffs
Los Angeles, Calif. (April 22nd, 2024) – Over the weekend, adidas Basketball introduced three new styles for signature athletes Anthony Edwards of the Minnesota Timberwolves,...
James Harden releases “UNO” film with adidas Basketball
Today James Harden debuted a new film with adidas Basketball, titled “UNO,” which captures an up-close and personal look at the Los Angeles Clippers...
Joel Embiid signs multiyear endorsement deal with Skechers
Philadelphia 76ers' reigning NBA MVP, Joel Embiid, has officially signed a multiyear endorsement contract with Skechers, the footwear giant. According to NBA insider Shams Charania,...
Shai Gilgeous-Alexander poised for signature shoe deal
Oklahoma City Thunder star Shai Gilgeous-Alexander is on the brink of securing a signature shoe deal, according to NBA insider Shams Charania. Charania shared on...
Nikola Jokic ditches Nike, signs with 361
Reigning NBA champion and two-time league MVP Nikola Jokic has parted ways with sportswear giant Nike, opting for a new alliance with the Chinese...
Austin Reaves expands partnership with Rigorer, becomes part owner
Los Angeles Lakers guard Austin Reaves has elevated his association with Chinese sports apparel brand Rigorer by securing a part-ownership stake in the company. Earlier...
Boston Celtics’ Coach Sam Cassell Partners with Zenni® Optical For Debut ‘Coach’s Collection’ Eyewear...
NOVATO, Calif. (November 30, 2023) — Zenni Optical, the world’s leading online eyewear retailer, has joined forces with Sam Cassell, former all-star point guard, three-time...