Charlotte Hornets rookie Kon Knueppel has signed a multi-year endorsement deal with Jordan Brand, aligning the No. 4 overall pick with the iconic Jumpman logo.
As reported by Nick DePaula, the 19-year-old forward becomes the featured Jordan athlete on the Hornets — the only NBA team whose uniforms carry the Jumpman logo. The partnership further strengthens the brand’s visibility on the Charlotte roster.
Knueppel’s agreement with Jordan comes just weeks after he was drafted, marking a quick endorsement win for the former Duke standout. His impressive freshman season in Durham helped build his profile as one of the most promising players in the 2025 draft class.
At Duke, Knueppel averaged 14.4 points, 4.0 rebounds, and 2.7 assists per game while shooting 47.9% from the field and 40.6% from three-point range. He earned ACC Tournament MVP honors in March after leading the Blue Devils to the conference title.
Jordan Brand’s decision to sign Knueppel positions him as a centerpiece for their NBA presence in Charlotte. He joins a select group of young players chosen to represent the brand on and off the court.
The Hornets’ connection to Jordan Brand is unique, as the team’s uniforms feature the Jumpman emblem on the chest instead of the standard Nike swoosh.
