Bologna, IT 09th April 2014 — “Lega Nazionale Pallacanestro” for Adecco All Star Game in Mantova announces the partnership with Rokivo and Vidiemme, two of the few digital companies in Italy and around the world to have developed applications for Google Glass.
Rokivo and Vidiemme consider the LNP All Star Game as an ideal event to grow its Glass case-histories. In the All Star Game days, players will try the Google Glass and produce video clips during the most important shows (Three-Point Shootout and Slam Dunk Contest). For the first time Google Glass will be worn by players and used at an official basketball event in Italy will take place in Mantova coming April 17th at PalaBam Arena.
Project details were analyzed in the meetings between Massimo Cortinovis (Head Of Innovation at Rokivo), Luca Valsecchi (CEO at Vidiemme Consulting), Claudio Coldebella (Chief Executive at LNP), and Stefano Valenti (Head of Communications and Events at LNP).
“We’ve been more than happy to accept the request of the Lega Nazionale Pallacanestro to participate actively in the event of Mantova, not only because among us there are genuine basketball fans. The All Star Game is the ideal environment to test the product and one of the many potential uses and applications – Massimo Cortinovis said – I have been a professional basketball coach in the past, I’ve been working in the digital landscape for 20 years and I think that innovative technologies such as Google Glass will give a big boost to the way sports fans enjoy at the games. For this reason we are excited to be part of this project which has no precedents in Italy and Europe so far”.
“The use of Google Glass at the All Star Game is a source of pride for LNP. We continue with the project started in Rimini to make basketball as a place of fertile ideas, innovation and application to parallel worlds – Stefano Valenti says – The Google Glass places the event of LNP at the center of attention at the international level. We have three goals: we want to package a product enriched with an exclusive content, beyond just a classic All-Star Game; we want to tie the city of Mantova to basketball and finally we want to electrify the athletes who will experience the Google Glass. The visibility that will convey to the test through social networks can reach unimaginable numbers. LNP will benefit from it as well as Rokivo and Vidiemme which have embraced our vision”.
Rokivo Inc. (New York, USA) is specialized in the field of user experience. Rokivo draws the user experience on any type of screen and digital interface: smartphones, tablets, computers, ATMs, web applications, TV, new devices such as Google Glass. The company was founded in 2012 by Italian professionals who have decided to complete their expertise in digital by choosing as headquarters the most innovative city: New York. In 2013 Rokivo Inc. has opened a branch in Italy, in Turin, to meet the needs of the Italian and European markets. The companies consider digital communication (institutional, corporate or brand) a fundamental asset for the positioning, and the user’s satisfaction when interacting with digital interfaces is increasingly important value. In 2013 Rokivo has participated and won the contest “Google Glass Explorer”, reserved for people and companies resident in the United States, earning the right to become developers of the device.
Vidiemme Consulting Srl is an Italian company that develops digital projects in the field of web, mobile and wearable devices.
Vidiemme was founded in 2004 thanks to the expertise and intuition of the founders who immediately believed in the new digital technologies, from the early advanced web projects, to the first iPad, to the prototype of the Google Glass. Between the main reference markets, the company is also working in the sports industry, with some of the most important Italian basketball teams. Vidiemme is focused on innovation, and it has a permanent team of ‘Advisors Tecnhical “devoted to research and experimentation in the digital and new technologies. The frequent collaborations with leading universities of the territory also ensure a continuous supply of resources for experimentation. Vidiemme is a well established company but always attentive to new ways of interaction between man and machine and new communication paradigms.
Vidiemme Consulting srl