Kaunas/Stockholm – December 11th, 2009 – MasterCard Europe today announced that it will become the new title sponsor of the Baltic Basketball League (BBL), the top sporting competition in the region. The agreement covers the 2009/2010, 2010/2011 and 2011/2012 seasons and provides MasterCard with exclusive marketing assets related to games, arenas and broadcast coverage in the participating countries Estonia, Latvia and Lithuania.
Launched in 2004, the Baltic Basketball League has grown into the leading sporting event and most popular spectator sport in the region and the only one covering club teams from all three Baltic States. The league has two divisions – Elite division and Challenge Cup. In the season 2009/2010 BBL Elite Division has 10 teams that will play a total of 102 games per season with the season culminating in the Final Four tournament in April 2010.
Carlos Rodriguez, General Manager Nordic Region, MasterCard Europe, said: “We are very proud to team up with the BBL – a competition that has delighted fans in the region with sporting excellence and excitement for many years. This sponsorship will allow us to provide our banking and retails partners as well as MasterCard and Maestro cardholders in the Baltic with exclusive assets and many priceless moments around a fascinating sport.”
Peep Aaviksoo, Board Member of Baltic Basketball League said, “We are very pleased to welcome MasterCard as the BBL’s new title sponsor. MasterCard is one of the top brands worldwide and a renowned supporter of sporting and cultural events. MasterCard’s ‘priceless’ motto has captivated the imagination of people around the globe – and it is a great fit with the world-class action showcased in BBL games.”
“It is the clear ambition of MasterCard to combine our worldwide reach with local impact, and our collaboration with BBL is a great example of that,” said Rodriguez. “Today, through our range of electronic payment solutions we are providing businesses and consumers in the Baltic with a convenient, secure and flexible way to manage payments and enjoy more of life’s priceless moments.”
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