Per La Gazzetta Dello Sport, Armani Milano has raised its budget, which now is one of the highest in the EuroLeague, at 25 million euros.
According to the Italian newspaper, the total budget is €25 million – €12 million of which comes from 200 sponsors, more than €3 million from ticketing, €2 million from merchandising and TV rights, while the rest (between €7 and €8 million) is the investment of team owner Giorgio Armani.
The club’s president, Livio Proli, told La Gazzetta that “the return of the investment is 3.5. To equalize the visibility (press, TV and digital) given by the €7 million sponsorship, we should invest three times and half more.”
