Française des Jeux (FDJ) today became the first official gaming partner of the NBA in France and the first of its category in Europe.
The exclusive multi-year partnership will be promoted in more than 27.000 retail locations in France and on ParionsSport’s – FDJ’s gaming brand – and the NBA’s digital assets, including NBA.com, the NBA App and NBA France social media platforms, uniting millions of NBA fans and Française des Jeux customers across the country.
As part of the partnership, Française des Jeux will use official NBA data and branding across ParionsSport’s land-based and digital sports gaming offerings throughout France. Française des Jeux and the NBA will also partner on best-in-class practices to protect the integrity of NBA games.
*Fans in France can find more NBA information at NBA.com/France, the league’s official online destination in France hosted on beINSports.com, on Facebook (NBA France), Twitter (@NBAFrance) and the newly launched NBAEurope Instagram account. Fans can also purchase all the latest NBA merchandise at NBAStore.eu.