EuroLeague Basketball announced today its new multi-year sponsorship agreement with sports betting and gaming operator, bwin.
Per the competition’s press release:
“Euroleague Basketball and bwin, the leading online sports betting and gaming operator, are pleased to announce a new multi-year sponsorship agreement. The deal renews the partnership between bwin and Euroleague, with the pair having successfully worked together earlier in the decade. The new arrangement will run for an initial three-year period and cover Greece, Italy and Spain.
bwin is Europe’s leading online betting brand. Synonymous with sport, bwin has partnered with global icons in the worlds of football, motorsport and basketball. It has leading positions in several markets, including Germany, Belgium, France, Italy, Greece and Spain. In addition to sports betting, bwin also offers a wide range of casino, poker and bingo games via mobile and PC, all with a single account.
bwin will use its platform and pan-European reach to engage with basketball fans through cool activities and unique experiences. As part of the agreement, bwin will take the Turkish Airlines EuroLeague Trophy on tour throughout EuroLeague arenas in Greece and Spain.”