Founder and strategic lead Dario Ferretti together with new member of Pick-Roll team Andrea Bargnani shared their thoughts about cultural and global perspective of Pick-Roll with TalkBasket reporters Jasmina Tatović and Paul Terrazzano Jr.
Cultural and Global Perspective
– Basketball is becoming more global, diverse, and decentralized. How does Pick-Roll tap into that momentum?
DF: That’s exactly the wave we’re riding — and helping shape. Basketball today is no longer just about the NBA or elite clubs; it lives in playgrounds, community gyms, and street courts around the world.
Pick-Roll is built to reflect that reality. We localize the experience, empower regional voices, and give players — from Italy to the Philippines to the Bronx — a digital home that feels personal, not generic. We’re not trying to centralize the culture; we want to amplify it where it already thrives.
– How do you see the role of former pro athletes evolving in Spartech and digital entrepreneurship?
DF: Athletes have always influenced culture — now they have the tools to build it. Former pros like Andrea Bargnani bring more than just visibility; they bring credibility, insight, and a lived connection to the game. What’s exciting is that many of them are now thinking long-term, becoming entrepreneurs, investors, and mentors. They’re not just endorsing brands — they’re shaping platforms like Pick-Roll from the inside, helping us stay real and relevant.
– If you had to describe Pick-Roll in one sentence to a young player in the USA and Europe, what would it be?
DF: Pick-Roll is the app that helps you find your next game, your crew, and your voice — wherever you play.
