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adidas and Anthony Edwards launch the AE 1

Los Angeles, Calif. (December 1, 2023) - adidas and signature athlete Anthony Edwards are proud to launch the AE 1 – an innovative basketball shoe that marks a new...

adidas Basketball and Anthony Edwards Celebrate Homecoming in Atlanta With Launch of First Signature...

(Atlanta, GA) — Today, adidas Basketball announced the category’s upcoming release with NBA shooting guard, Anthony Edwards, with a homecoming celebration in Atlanta launching of the AE 1 - the...

Gilbert Arenas believes sneaker politics a factor in Trae Young USAB snub

After Gilbert Arenas called the USA World Cup roster “A sorry a** group” while defending Trae Young (h/t EuroHoops.net), he then made some comments...

adidas signs rookies Gradey Dick and Jalen Hood-Schifino

adidas Basketball has officially added rookies Gradey Dick and Jalen Hood-Schifino to its basketball family. The announcement was made by adidas Basketball through a...

The Harden Vol. 7 is a Futurist Expression of Pinnacle Performance and Style

(Los Angeles, Calif.) - Today, adidas and James Harden announce the debut of the Harden Vol. 7, a signifier of the future of adidas...

The 2023 Collection: Chapter 02 Ushers In adidas Basketball’s New Era of Originality On...

Today, adidas Basketball presents The 2023 Collection: Chapter 02, the category’s second instalment of premium offerings, nestled firmly in its Remember the Why ethos....

Bennedict Mathurin signs deal with adidas

Pacers' rookie Bennedict Mathurin has signed a multi-year deal with adidas Basketball, the company announced on Twitter. The 20-year-old shooting guard, who was the number...

Michael Jordan originally wanted to sign with Adidas, not Nike

When he was an NBA rookie, Michael Jordan was looking for a shoe deal. The future six-time NBA champion was a fan of Adidas...

Donovan Mitchell’s 2nd signature shoe will drop this summer after debuting in NBA 2K20

Utah Jazz guard Donovan Mitchell became adidas' newest star when the D.O.N Issue #1 released around the middle of 2019, and he's now poised...
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Rick Pitino and Adidas settle legal battle

Panathinaikos coach Rick Pitino and sports fashion giant Adidas have settled on a legal dispute that began in 2017. That specific terms of the settlement...

Adidas overtake Jordan as number two sporting brand

Adidas have officially overtaken Jordan as the second biggest in the U.S. sneaker market, something that most felt would never happen in a lifetime. But...

Adidas release awkward colourway for latest Derrick Rose signature sneaker

Despite Adidas' constant rise in sales, they went ahead with a colourway for Derrick Rose's new D-Rose 8 sneaker, which is a little uncomfortable. Rose's...

Are Adidas jumping over the Jumpman brand?

With 'Yeezy', 'NMD' and the 'Ultra Boost' becoming the "must have" sneaker for the second summer running, is the Adidas Boost line overtaking Nike...

The Ball’s one step ahead of Nike, Adidas and Under Armour

NBA Draft prospect Lonzo Ball will become the first rookie to have an independently run sneaker shoe but his father LaVar believes that he...

Kanye West looking to top Jordan, LeBron, KD in the sneaker charts

With so much hype constantly surrounding the new releases of the Nike LeBron or KD sneakers every year and the old school basketball heads...

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