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Los Angeles, Calif. – Today, adidas Basketball unveils the Dame 9 “Solar Red” colorway– a continuation of Damian Lillard’s success with his signature shoe line.  The...

(Los Angeles, CA) – Today, adidas Basketball unveils the Anthony Edwards 1 Mid “Light Purple” colorway – an extension of Anthony Edwards’ continued success with...

(Los Angeles, CA) – Today, adidas Basketball launches the Anthony Edwards 1 Low “Lucid Lime” colorway – an extension of Anthony Edwards’ continued success with...

(Los Angeles, CA) – Today, adidas Basketball unveils the Dame 9 “Purple Burst” colorway – a continuation of Damian Lillard’s success with his signature shoe...

(Los Angeles, CA) – Today, adidas Basketball unveils the Anthony Edwards 1 Mid “Pure Ruby” colorway – an extension of Anthony Edwards’ continued success with...

(Los Angeles, CA) – Today, adidas Basketball unveils the latest iteration of the Dame franchise with the Dame 9, an extension of Damian Lillard’s continued...

Duke forward Cooper Flagg, the No. 1 prospect in ESPN's 2025 NBA draft class, has signed a significant shoe endorsement deal with New Balance,...

(Los Angeles, CA) – Today, adidas Basketball launches the Anthony Edwards 1 Low “Night Indigo” colorway – an extension of Anthony Edwards’ continued success with...

Los Angeles, Calif. (June 18, 2024) Today, adidas Basketball and NBA shooting guard Donovan Mitchell of the Cleveland Cavaliers unveils the D.O.N. Issue #6,...

Kawhi Leonard has unveiled a new look, cutting his iconic braids, a bold move for the Los Angeles Clippers superstar. The two-time NBA champion's fresh...

Chicago Bulls guard Alex Caruso, who was named to NBA All-Defensive Second Team this season, commemorated NBA legend Kobe Bryant with a tattoo on...

Dallas Mavericks superstar Kyrie Irving is breaking new ground in the world of basketball footwear by signing his father, Drederick Irving, as a signature...

Los Angeles, Calif. (April 22nd, 2024) – Over the weekend, adidas Basketball introduced three new styles for signature athletes Anthony Edwards of the Minnesota Timberwolves,...

Today James Harden debuted a new film with adidas Basketball, titled “UNO,” which captures an up-close and personal look at the Los Angeles Clippers...

Philadelphia 76ers' reigning NBA MVP, Joel Embiid, has officially signed a multiyear endorsement contract with Skechers, the footwear giant. According to NBA insider Shams Charania,...