Los Angeles, Calif. – Today, adidas Basketball unveils the Dame 9 “Solar Red” colorway– a continuation of Damian Lillard’s success with his signature shoe line.
The “Solar Red” colorway is inspired by Dame’s long-lasting partnership with adidas – a relationship that started at the very beginning of his career . Dame, the most enduring athlete, and adidas, a brand that has surpassed 75 years of history, mirror each other’s unwavering stance when it’s time to show up and perform.
For each colorway drop, adidas Basketball will release a campaign film that brings “Dame Time” to life – a state of mind that always delivers, both on and off the court. To channel “Dame Time” energy, one needs an ice-cold, unparalleled level of focus, attitude, drive and determination that Dame has fine-tuned and mastered.
The latest film titled, “Let Him Cook”, catches Dame focused and in-the-moment with an internal monologue that leads viewers to believe he’s reflecting on his adidas legacy… but really, he’s on BBQ duty for his family and friends, because it’s always “Dame Time”.
The Dame 9 features a bold design with meticulous precision, along with innovative features catered towards the most powerful athletes.
- Weight: Only 14.5 oz – very lightweight to increase mobility
- Nubuck Toe Cap: Reinforced durability and protection on high abrasion area
- Total Torsion: Stiffness & support throughout the entire foot (full-length) to maximize force transfer
- Internal Lycra Bootie: Comfortable, yet stable, internal construction at ankle for support throughout cutting and jumping
- Lightstrike: Lightweight and zoned cushioning in the midsole to protect the foot and reduce weight
- Strategic Grip: Multi-directional pattern & density outsole customized for agility, grip and comfort through cuts and foot striking
The Dame 9 “Solar Red” retails for $120 and will be available on adidas.com, select adidas stores, as well as select retailers, including Foot Locker, Champs Sports and Kids Foot Locker beginning October 10, 2024.
