The FIBA Basketball World Cup 2019 achieved record-breaking results with a TV audience reach of over 3 billion and generated a further 1.5 billion video views on social media ensuring the flagship event secured more global coverage than ever before.
An analysis of the World Cup, which with 32 participating teams was FIBA’s biggest yet, reflected in the record-breaking global engagement and the ever-increasing popularity of basketball globally.
FIBA teamed up with over 70 broadcast partners to deliver coverage in 190 territories, resulting in a total cumulative average TV audience increase of over 80% compared to the last World Cup in 2014. The final alone had a total global reach of 160 million.
In Spain, with a market share of 46% for the final, over 10 million tuned in while 6.2 million watched the full game, making it the country’s most successful basketball game ever.