Insurance industry leader AXA has become the latest partner of the Turkish Airlines EuroLeague and 7DAYS EuroCup.
Per the competition’s press release:
“AXA Spain and Euroleague Basketball are pleased to announce a new sponsorship agreement that will bring together the leading insurance company and with Europe’s top club basketball competitions, the Turkish Airlines EuroLeague and 7DAYS EuroCup.
The premier basketball competitions in Europe feature 40 teams from thirteen countries: Spain, France, Germany, Italy, Turkey, Lithuania, Israel, Montenegro, Russia, Greece, Serbia, Poland and Croatia. More than 2.5 million spectators packed Euroleague Basketball arenas during last season’s games, which were distributed to a potential audience of 2 billion spectators around the globe.
AXA will be present in all Turkish Airlines EuroLeague and 7DAYS EuroCup games as well in the competitions’ digital platforms and TV broadcasting.”
