The NBA and EPI S.R.L to open the first NBA store in Europe

NBC Sports
Photo: NBC Sports

The NBA and EPI S.R.L announced today their plans to open the first NBA Store in Europe. The store, which will open during the 2018/19 season, will be located at Galleria Passarella in Milan, Italy. 

“We are really enthusiastic and pleased with this important new partnership. This project increases and diversifies our sports brand portfolio,” said EPI S.R.L CEO, Lorenzo Forte.

For his part, NBA EME Vice President, Global Partnerships, Vandana Balachandar, added that “our first NBA Store in Europe highlights the NBA’s ongoing commitment to serve our global fan base.”

The NBA Store will provide fans in Italy, and visitors from across Europe, with access to an extensive range of official NBA merchandise and memorabilia. This will include exclusive NBA products, apparel, jerseys and footwear.