The iconic birthplace of basketball in Belgrade is the inspiration for the exciting new official logo of the 2018 Turkish Airlines EuroLeague Final Four.
The best weekend in world basketball is coming to the Serbian capital from May 17 to 20, marking the first time that one of the greatest global hotbeds of the sport will host the event.
Appropriately, the logo fuses some of basketball’s most recognizable elements with Belgrade’s most iconic building, the Kalemegdan fortress, whose castle tower overlooks the design just as it overlooks the city.
The Kalemegdan fortress is perched on a cliff above the confluence of the Danube and Sava rivers, a privileged spot that has also been central to basketball development in the city. The fortress walls act as guardians of several basketball courts and were witness to some of the greatest players and games in European basketball history.
A classic arena screen cube sits in the middle of the logo, highlighting the FINAL FOUR type, which represents the top four clubs that will be competing for the continental crown in May.
The 2018 Turkish Airlines EuroLeague Final Four logo aims to reflect Belgrade’s basketball DNA, mixing the city’s tradition with its modernity and history with the present. Belgrade has written some of the brightest pages of basketball history and produced some of the sport’s best players, and today the city remains one of the greatest talent factories in the world. Likewise, when walking across Belgrade, one can breathe a strong flavor of history mixed with abundant touches of modernity.
The same mix of tradition and aspiration for the future is embodied in the Turkish Airlines EuroLeague Final Four.