Mansoor Ahmed/MAP
Photo: Mansoor Ahmed/MAP (GB vs Bosnia)

The newly formed British Basketball Federation today released a strategy and vision document with a 12-year goal to not only raise the awareness of the sport but to create more opportunities to play across the country.

The document follows five months of detailed analysis and research, led by BBF chairman Nick Humby using Deloitte and a public consultation via

Included in the BBF’s long-term vision are six interlinked strategic outcomes, which look to improve the state of basketball in Britain, including developing the national teams, from under-16 to senior level with particular focus going to improving the domestic British Basketball League and Women’s British Basketball League.

Also added in the document are ten strategic priorities

1 – Build a deep understanding of the sport across Britain and use insight to inform all key decisions throughout the sport.
2 – Secure investment into the system from UK Sport, Sport England, sportscotland, Sport Wales and explore other government sources.
3 – Showcase basketball via widely-available engaging content and broadcasts which create an ‘appointment to view‘.
4 – Create a central sales strategy to represent the sport’s rights and drive commercial income.
5 – Develop a clear facilities strategy for basketball, creating hubs and arenas that sit at the heart of communities.
6 – Work with delivery partners to recruit and retain male and female players with supporting advice, development and competitions.
7 – Improve the standard of coaching and officiating and grow the pool at every level of the game.
8 – Relaunch the BBL in Britain and raise its governance and performance standards.9 – Support and develop the women’s game at club and WBBL level.
10 – Develop a clear National team style and performance plan, appropriately staffed to help all international teams achieve consistent medal zone success.

“The time is right to be taking on the challenge of transforming basketball in Britain with the coming together of the three home nations and in the context of the new DCMS led strategy for Active Nations,” said BBF chairman Nick Humby.

“We have made the first steps in building the relationships to foster belief and confidence in our sport and we look forward to making progress in the months and years ahead.”

Certainly the release of the document provides the cult British basketball fans with hope and excitement, knowing that the domestic and international level of the sport in the country is going to be a high priority for the BBF as those fans have watched the sport go from the heights of competing at the London 2012 Olympics and playing the USA in exhibition games to the lows of the women losing all three of their Eurobasket Women pool games last summer and the men failing to qualify for Eurobasket 2015, losing comfortably to Iceland and Bosnia & Herzegovina in their qualifying group.

The full document, published on British Basketball’s website can be viewed here.

The British Basketball Federation officially comes into FIBA membership in October 2016 representing England, Scotland and Wales, who will all be merging into one governing body for basketball in Britain.

Photo: Mansoor Ahmed