U.S. Pallacanestro Aurora Desio has announced a new partnership with Iterpro, an AI-powered sports intelligence platform. The collaboration names Iterpro as the club’s Official Technical Supplier and jersey sponsor, highlighting a full-scale integration of technology into the organization.
The partnership will see Iterpro’s platform implemented across Aurora Desio’s LNP Serie B first team and its youth academy. The system centralizes data from training, performance, and player health to management and administration, creating a unified digital hub for the entire club.
Through AI-driven insights, Aurora Desio aims to improve decision-making in areas such as player development, scouting, sport science, and financial management. Coaches and directors will gain real-time access to metrics including training plans, injury risk analysis, and contract management tools.
Club president Ivan Papaianni described the collaboration as a “fundamental step” for sustainable growth. He emphasized that the integration of Iterpro’s technology will enable in-depth analysis and actionable data to improve operations across technical, medical, and managerial departments.
Iterpro CEO Marco Savino called the partnership a benchmark for Italian basketball, praising Aurora Desio for embracing a forward-thinking, data-driven approach. He said the collaboration demonstrates how AI can enhance competitiveness while respecting club traditions.
With Iterpro’s system in place, Aurora Desio expects to streamline workflows, optimize performance, and strengthen long-term planning. The platform’s capabilities offer a model for other clubs seeking to merge tradition with modern sports intelligence solutions.
