In a surprising twist, it would have been cheaper to attend every game of the 2023 WNBA Finals than to buy the cheapest ticket to see Caitlin Clark face the Connecticut Sun in the first round of the playoffs.
Clark, a college basketball sensation, drew massive attention to the game, causing ticket prices to soar well beyond those of the Finals, typically the most expensive event of the WNBA season.
This pricing anomaly highlights the growing influence of star players like Clark, whose presence can drive demand even higher than marquee championship events.
While the WNBA Finals traditionally carry the highest stakes, individual star power has the potential to eclipse event importance, creating unexpected trends in ticket costs.
Fans eager to see Clark’s debut on the WNBA stage were willing to pay a premium, underscoring her impact on the sport and signaling the increasing popularity of women’s basketball.
It would've been cheaper to go to EVERY 2023 WNBA finals game than to buy the cheapest ticket to see Caitlin Clark vs the Sun in the first round 🤯
— Clark Report (@CClarkReport) September 20, 2024
(h/t @TickPick) pic.twitter.com/Ee0O62HDhY
