Photo: Los Angeles Lakers/YouTube screenshot

Los Angeles Lakers guard Austin Reaves has elevated his association with Chinese sports apparel brand Rigorer by securing a part-ownership stake in the company.

Earlier this year, Reaves inked a significant signature shoe deal with Rigorer, donning their shoes throughout the 2022–23 NBA season.

The inaugural shoe, aptly named “AR1,” hit the market in May, gaining traction among basketball enthusiasts.

NBA insider Shams Charania broke the news on X, announcing Reaves’ elevated status within Rigorer as a part owner. The renegotiation coincides with the launch of two new colorways in the AR 1 line, slated for release on an eagerly anticipated Friday.