The Dallas Mavericks veteran guard Kyrie Irving, who ended his business partnership with Nike last season, is signing a shoe deal with the Chinese-based company Anta.
“Anta and NBA player Kyrie Irving officially signed in the summer of 2023. The cooperation between Anta and Kyrie Irving is a successful cooperation model, which jointly creates a trend-leading sports brand image. The cooperation with Kyrie has made the Anta brand gain more recognition and praise in the domestic and foreign markets, and realized the global brand influence.”
