Billionaire businessman and Dallas Mavericks owner Mark Cuban believes going woke isn’t a bad thing at all.
“First a dip in market cap is meaningless. You have to realize that there aren’t many individual owners of stocks – almost all ownership is via funds, and most trading is quantitative. So, it’s not like the drop is because tens of thousands of individual holders sold their stocks,” Cuban told the Pittsburgh Post-Gazette.
The Mavericks owner then cited the success of major brands that go woke as proof it’s actually a positive.
“There is a reason almost all the top ten market cap companies in the U.S. can be considered ‘woke.’ It’s good business,” Cuban told the outlet. “Most CEOs have enough experience to know to just wait out the news cycle until they go to the next one.”
