The NBA’s ratings collapsed again, this time on Christmas Day. The average viewership of the five games is down 16.5% from 2019 and a massive 25.3% from 2018.
Above all, the marquee primetime game, the Dallas Mavericks-Los Angeles Lakers, fell an unheard of 32% from two seasons ago, via OutKick.
Sports journalist and OutKick host Clay Travis reacted to the tank on OutKick the Show: “The NBA should apologize to all their fans. They should go back to the Jordan-era and try to appeal to everyone.”