Four-time NBA champion LeBron James has invested in the beverage industry. James, with partners, has backed the Lobos 1707 Tequila and mezcal. Lobos 1707 is called after the Spanish word for ‘wolves.’ The trademark was established by Diego Osorio, chief creative officer and CEO Dia Simms.
His investment partners are business friend Maverick Carter, sports agent Rich Paul, teammate Anthony Davis and Warriors player Draymond Green.
It was common knowledge in the past that James was a fan of Tequila. Per thespiritsbusiness.com:
“I knew the first time I tasted Lobos 1707 Tequila that it was special. When I learned more about the brand story and leadership team, I knew I wanted to be a part of it. Lobos 1707 is about celebrating the strength of the group and bringing people together. It’s about shared passion and values. I love sipping Tequila with my friends, and we want a brand that speaks to us,” James said.
Lobos 1707 will be available in California, New York, Florida, and Mexico stores soon.
