The group led by Joshua Kushner and Bob Iger expects the Los Angeles Lakers’ valuation to nearly triple over the next 10 years, according to The Wall Street Journal.
Thrive Capital, the investment firm led by Kushner, has been circulating an investor presentation that projects the Lakers reaching a valuation of at least $30 billion within a decade. The projection assumes the value of television and streaming rights doubles during that period.
Kushner and former Disney CEO Iger agreed in August to purchase the Lakers from Mark Walter at a $12.5 billion valuation. The deal would make the Lakers the most valuable team in sports based on the reported transaction price.
The investor presentation outlines several areas that the group believes could increase the franchise’s revenue, including international expansion and new opportunities involving local media rights.
Thrive’s plan also identifies approximately $150 million in incremental revenue by 2028. One component involves reclaiming around 6,000 season tickets currently held by brokers and making them available for individual-game sales.
According to The Wall Street Journal, that change would increase the projected average single-game ticket price from $217 to $361, while allowing more of the resulting revenue to flow directly to the Lakers.
The presentation also includes a more aggressive scenario. Under more favorable assumptions, the Lakers’ valuation could reach $62 billion over the same 10-year period.
The projections come as the Lakers enter a new phase both on and off the court. Luka Doncic and Austin Reaves are the foundation of the roster following the departures of LeBron James and Rui Hachimura in free agency.
Los Angeles made several significant moves during the offseason, acquiring Walker Kessler in a sign-and-trade with Utah and signing Quentin Grimes, Sandro Mamukelashvili and Collin Sexton. The Lakers also re-signed Reaves to a four-year, $184.8 million contract.
The Lakers acquired Kessler on a four-year, $129.5 million deal and added several other players, including Kevon Looney, Matisse Thybulle and Ziaire Williams. Deandre Ayton was traded to Washington for Jaden Hardy and two second-round picks.
Doncic averaged 33.5 points, 7.7 rebounds and 8.3 assists in 64 games during the 2025-26 season, earning All-NBA First Team honors. Reaves averaged 23.3 points, 4.7 rebounds and 5.5 assists in 51 games.
The ownership transaction has not yet been ratified by the NBA Board of Governors. Jeanie Buss is also publicly contesting the sale after the Buss family exercised its tag-along provision to sell its remaining 17.8% stake.
If completed, the transaction would give the new ownership group control of one of the NBA’s most valuable franchises, while the investor presentation lays out an ambitious financial plan that could push the Lakers’ valuation well beyond the $12.5 billion figure attached to the sale.
