Memphis Grizzlies forward Jaren Jackson Jr. has signed on as the first global brand ambassador for BTCC, the cryptocurrency exchange announced Wednesday morning.
The agreement marks BTCC’s first-ever sports partnership, aligning the two-time All-Star and 2023 NBA Defensive Player of the Year with one of the world’s longest-running digital asset trading platforms.
Jackson, 25, is coming off a strong 2024-25 season in which he averaged 22.2 points, 5.6 rebounds, and 1.5 blocks over 74 games. He was named to the NBA All-Defensive Second Team and played a key role in Memphis’ playoff run.
Known for his defensive versatility and ability to stretch the floor, Jackson has become one of the league’s premier two-way forwards since being drafted fourth overall in 2018.
BTCC, founded in 2011, aims to expand the company’s global reach by leveraging Jackson’s profile both in the United States and internationally. The company is headquartered in Vilnius, Lithuania, and offers a range of trading services, including futures and copy trading.
The deal comes less than two months after Jackson agreed to a five-year, $240 million contract extension with the Grizzlies, solidifying his long-term future with the franchise.
For Jackson, the move adds a major off-court venture to his portfolio, following a career that already includes multiple All-Defensive honors, a Defensive Player of the Year award, and two league block titles.
This collaboration comes amid significant developments in cryptocurrency legislation. On July 18, President Donald Trump signed the GENIUS Act into law, providing a comprehensive federal regulatory framework for stablecoins in the United States. The act aims to enhance consumer protection and support innovation in the digital asset sector.
Industry leaders have praised the GENIUS Act for providing stability to digital assets and reinforcing the U.S. dollar’s role in global finance. The law also allows the Treasury to block non-compliant foreign issuers, strengthening national security.
In addition to the GENIUS Act, the CLARITY Act was passed by the House to reclassify most digital tokens as commodities. This would shift regulation from the SEC to the CFTC, creating a more industry-friendly environment.
BTCC’s collaboration with Jackson comes as stablecoin adoption is expected to rise under the new legal framework.
