Los Angeles, CA (October 30, 2024) – Today, adidas Basketball unveils the Dame 9 “True Blue” colorway – a continuation of Damian Lillard’s success with his signature shoe line.
The “True Blue” colorway’s predominantly black palette wraps the durable upper and signifies a story of endurance. For Dame, it serves as a reminder to show up for the people who count on him the most, no matter how hard the road (or court) gets.
For each colorway drop, adidas Basketball will release a campaign film that brings “Dame Time” to life – a state of mind that always delivers, both on and off the court. To channel “Dame Time” energy, one needs an ice-cold, unparalleled level of focus, attitude, drive and determination that Dame has fine-tuned and mastered.
The latest film titled,“Nothing Is Out Of Reach”, highlights the Dame 9 features that ensure peak performance all day – whether on the court or getting the house ready for Halloween, because it’s always “Dame Time”.
The Dame 9 features a bold design with meticulous precision, along with innovative features catered towards the most powerful athletes.
- Weight: Only 14.5 oz – very lightweight to increase mobility
- Nubuck Toe Cap: Reinforced durability and protection on high abrasion area
- Total Torsion: Stiffness & support throughout the entire foot (full-length) to maximize force transfer
- Internal Lycra Bootie: Comfortable, yet stable, internal construction at ankle for support throughout cutting and jumping
- Lightstrike: Lightweight and zoned cushioning in the midsole to protect the foot and reduce weight
- Strategic Grip: Multi-directional pattern & density outsole customized for agility, grip and comfort through cuts and foot striking
The Dame 9 “True Blue” retails for $120 and will be available on adidas.com, select adidas stores, as well as select retailers, including Foot Locker, Champs Sports and Kids Foot Locker beginning November 1, 2024.
