Los Angeles, Calif. (October 16, 2024) – Today, adidas Basketball unveils the Dame 9 “Bucks” colorway – a continuation of Damian Lillard’s success with his signature shoe line.
The “Bucks” colorway is inspired by Dame’s team and is an ode to the Bucks’ iconic team branding and identity from the late 90s.
For each colorway drop, adidas Basketball will release a campaign film that brings “Dame Time” to life – a state of mind that always delivers, both on and off the court. To channel “Dame Time” energy, one needs an ice-cold, unparalleled level of focus, attitude, drive and determination that Dame has fine-tuned and mastered.
The latest film titled, “Welcome To The Neighborhood”, speaks to the importance of always being on your toes, whether it’s executing a sharp pivot on the court or settling into a new home, because it’s always “Dame Time”.
The Dame 9 features a bold design with meticulous precision, along with innovative features catered towards the most powerful athletes.
- Weight: Only 14.5 oz – very lightweight to increase mobility
- Nubuck Toe Cap: Reinforced durability and protection on high abrasion area
- Total Torsion: Stiffness & support throughout the entire foot (full-length) to maximize force transfer
- Internal Lycra Bootie: Comfortable, yet stable, internal construction at ankle for support throughout cutting and jumping
- Lightstrike: Lightweight and zoned cushioning in the midsole to protect the foot and reduce weight
- Strategic Grip: Multi-directional pattern & density outsole customized for agility, grip and comfort through cuts and foot striking
The Dame 9 “Bucks” retails for $120 and will be available on adidas.com, select adidas stores, as well as select retailers, including Foot Locker, Champs Sports and Kids Foot Locker beginning October 18, 2024.
