In 2025, NBC will start its 11-year, $27 billion contract for NBA media rights. The deal’s price caught current rights holder TNT off guard, but NBC is optimistic it will be a profitable investment.
“We have a plan. We know exactly what we paid … and we have a rationale for why that makes sense,” NBCUniversal Media Group chairman Mark Lazarus said at the Front Office Sports Tuned In summit Tuesday.
“We are very confident that we made a good choice for our networks, for our businesses, and for our shareholders,” Lazarus said.
Even though media rights fees keep rising, NBC doesn’t expect the bubble to burst anytime soon.
“We’ve been saying for 25 years or 30 years – as long as I’ve been kind of doing these kinds of roles – that the market’s about to burst, but it still hasn’t burst,” he said. “I wish it would, but it hasn’t.”
NBC: We Have A Rationale For Why $27 Billion NBA Media Rights Deal Makes Sense https://t.co/Hm7N81sYve
— RealGM (@RealGM) September 11, 2024
