LONDON, April 14, 2023 – The National Basketball Association (NBA) today announced that LeBron James and the Los Angeles Lakers secured the top spots on the NBA’s Most Popular Jersey and Team Merchandise lists in Europe. Results are based on NBAStore.eu sales for the second half of the 2022-23 regular season.

The 2023 AT&T NBA Play-In Tournament continues tonight as the Miami Heat host the Chicago Bulls (7 p.m. ET/1 a.m. CET on April 15) before the Oklahoma City Thunder visit the Minnesota Timberwolves. (9:30 p.m. ET/3:30 a.m. CET on April 15).  

NBA fans across Europe can continue to shop online at NBAStore.eu for a wide range of NBA products featuring all 30 NBA teams or shop at NBA Stores in Berlin, London, Milan and Paris. 

Top 10 Most Popular NBA Jerseys in the United Kingdom

  1. LeBron James, Los Angeles Lakers 
  2. Stephen Curry, Golden State Warriors 
  3. Kyrie Irving, Brooklyn Nets (currently playing for the Dallas Mavericks) 
  4. Kevin Durant, Brooklyn Nets (currently playing for the Phoenix Suns)
  5. Giannis Antetokounmpo, Milwaukee Bucks
  6. Ja Morant, Memphis Grizzlies 
  7. DeMar DeRozan, Chicago Bulls 
  8. Jimmy Butler, Miami Heat
  9. Jordan Poole, Golden State Warriors 
  10. Luka Dončić, Dallas Mavericks

Top 10 Most Popular NBA Jerseys in France

  1. LeBron James, Los Angeles Lakers 
  2. Stephen Curry, Golden State Warriors 
  3. Kevin Durant, Brooklyn Nets (currently playing for the Phoenix Suns)
  4. Ja Morant, Memphis Grizzlies 
  5. Kyrie Irving, Brooklyn Nets (currently playing for the Dallas Mavericks) 
  6. Giannis Antetokounmpo, Milwaukee Bucks
  7. Killian Hayes, Detroit Pistons
  8. DeMar DeRozan, Chicago Bulls 
  9. Luka Dončić, Dallas Mavericks
  10. Zion Williamson, New Orleans Pelicans

Top 10 Most Popular NBA Jerseys in Italy

  1. Stephen Curry, Golden State Warriors
  2. Ja Morant, Memphis Grizzlies 
  3. LeBron James, Los Angeles Lakers 
  4. Giannis Antetokounmpo, Milwaukee Bucks
  5. Kyrie Irving, Brooklyn Nets (currently playing for the Dallas Mavericks) 
  6. Simone Fontecchio, Utah Jazz
  7. Luka Dončić, Dallas Mavericks
  8. Kevin Durant, Brooklyn Nets (currently playing for the Phoenix Suns)
  9. Paolo Banchero, Orlando Magic
  10. LaMelo Ball, Charlotte Hornets

Top 10 Most Popular NBA Jerseys in Spain

  1. Ja Morant, Memphis Grizzlies 
  2. LeBron James, Los Angeles Lakers 
  3. Stephen Curry, Golden State Warriors
  4. Luka Dončić, Dallas Mavericks
  5. Kevin Durant, Brooklyn Nets (currently playing for the Phoenix Suns)
  6. Zion Williamson, New Orleans Pelicans
  7. Kyrie Irving, Brooklyn Nets (currently playing for the Dallas Mavericks) 
  8. Giannis Antetokounmpo, Milwaukee Bucks
  9. DeMar DeRozan, Chicago Bulls 
  10. Jimmy Butler, Miami Heat

Top 10 Most Popular NBA Jerseys in Germany

  1. LeBron James, Los Angeles Lakers 
  2. Stephen Curry, Golden State Warriors 
  3. Kyrie Irving, Brooklyn Nets (currently playing for the Dallas Mavericks) 
  4. Kevin Durant, Brooklyn Nets (currently playing for the Phoenix Suns)
  5. Giannis Antetokounmpo, Milwaukee Bucks
  6. Luka Dončić, Dallas Mavericks
  7. Ja Morant, Memphis Grizzlies 
  8. Damian Lillard, Portland Trail Blazers 
  9. Jimmy Butler, Miami Heat
  10. Dennis Schröder, Los Angeles Lakers