Photo: Nathaniel S. Butler/NBAE via Getty Images

LeBron James as well as the Los Angeles Lakers have secured the top spots on the National Basketball Association (NBA’s) Most Popular Jersey and Team Merchandise lists in the UK for the third consecutive year. Results are based on NBAStore.eu sales since the beginning of the 2021-22 NBA season. NBAStore.eu is the official online NBA Store in Europe operated by Fanatics (International) Limited.

The Golden State Warriors’ Stephen Curry is ranked No. 2 on the jersey list, having risen from No. 4 the previous year. Miami Heat’s Jimmy Butler is in at No. 3, followed by the Dallas Maverick’s Luka Dončić at No. 4, who has risen six places from No. 10 in 2021. Greece and Milwaukee Bucks Forward Giannis Antetokounmpo completes the top 5.

Trailing the Lakers on the Most Popular Team Merchandise list in the UK are the Chicago Bulls (No. 2), Boston Celtics (No. 3), Golden State Warriors (No. 4) and Brooklyn Nets (No. 5).

Top 10 Players (UK)

  1. LeBron James
  2. Stephen Curry
  3. Jimmy Butler
  4. Luka Doncic
  5. Giannis Antetokounmpo
  6. Ja Morant
  7. Tyler Herro
  8. Joel Embiid
  9. Paul George
  10. Kawhi Leonard

Top 10 Teams (UK)

  1. Los Angeles Lakers
  2. Chicago Bulls
  3. Boston Celtics
  4. Golden State Warriors
  5. Brooklyn Nets
  6. Miami Heat
  7. Toronto Raptors
  8. Milwaukee Bucks
  9. New York Knicks
  10. Philadelphia 76ers

NBA fans across Europe can continue to shop online at NBAStore.eu for a wide range of NBA products featuring all 30 NBA teams or shop at NBA Stores in London and Milan, with Paris due to open this summer.