The simple answer to that question is yes. In June 2018, NBA announced that it had finalized plans to partner with a sponsor. The sponsor then became to be a reputable sportsbook funded by MGM Resorts.
Since that time, several sponsorship deals have been reached. The result has been many NBA teams brokering deals that amount to millions of dollars. Back then, after the deal was signed, MGM Resorts was announced as the sole WNBA and NBA official partner.
That maiden partnership evidently opened the way for greater and juicer deals. So, did NBA expect any sponsorship deals from online casinos in subsequent years? What of the 2022 season?
Online Casinos and Betting Companies Sponsoring NBA
Like 2018 and the years that followed, NBA will get sponsorship deals from other partners. The National Basketball Association is a huge tournament not for the American people alone. Bettors from other parts of the world love NBA and want to know what is happening each day.
To be able to see which online casinos will have the best odds in the coming year, bettors need to read all new online casino reviews to make an informed decision.
When breaking the news about the new partnership between MGM Resorts and NBA back in 2018, Jim Murren termed the partnership historic. “We are thrilled to be the first official NBA sponsor. This means a lot to the MGM family. We are not taking this lightly. My team and I will work hard to make the partnership a success,” said MGM Resorts CEO Jim Murren.
On his part, NBA commissioner Adam Silver praised the deal saying it showed the trust NBA had in MGM. “We accept the deal because we have trust in you. We prefer operators who give consumers the best experience by winning their hearts with quality products and services,” Silver said.
With the partnership deal closed, it meant that MGM Resorts could now use all its resources to ensure basketball games were successful. That of course, included the official gaming partner to use among other things data from NBA, logos, as well as league highlights.
According to industry experts, the juicy deal would result in MGM Resorts making a kill not less than $25 million. Besides, the commissioner then said that by taking up the deal, MGM would be an edge higher than its competitors.
Betway Secures Sponsorship Deal with Five Teams
It appears that MGM Resorts opened the way for other sports giants to find lucrative deals. Early this year, gaming giant Betway announced that it had secured a sponsorship deal that would see it sponsor five NBA teams.
Meanwhile, according to Business Wire, Betway is also doing better in securing sponsorship deals outside NBA. Back to NBA, the gaming giant is proud that it being the first deal, the company will do all it can to make it a success.
According to Betway, this landmark deal is perhaps the most lucrative partnership the company has ever made in American soil. The deal becomes the first successful sponsorship deal that gives an online betting firm a chance to sponsor NHL and NBA.
What is more, this deal comes after Betway secured market access via Digital Gaming Corporation. When speaking about the deal, Betway Chief Executive Officer Anthony Werkman said they are proud as a team.
“This is an extremely exciting moment for Betway. As a brand that has tried to infiltrate the international market, we are more than happy for this landmark deal. We know that it would not be easy were it not for our partners DGC.
Thanks to this initial license partner, we have been able to secure a deal to sponsor six prestigious teams that take part in the US sports arena,” said Mr. Werkman.
The CEO also pointed out that the deal gives the company a chance to market itself as an international sports partner. It is however, sad that finer details of the sponsorship deal were not disclosed to the public.
Even so, sources close to the deal indicate that NHL and NBA arena signage will feature prominently. Besides, the brand belonging to NHL team may be featured strictly on high-end digital assets.
NBA Teams Featured in The Betway Sponsorship Deal
As mentioned earlier, there is no much information on which teams will be captured in the Betway sponsorship deal. However, the information in the public domain seems to suggest that the number of teams is already specified.
In addition, close sources confirm that the five NBA teams will feature Eastern Conference giants, Brooklyn Nets. Other names that pop up when the deal is mentioned include Golden State Warriors, which coincidentally, features Stephen Curry, and Chicago Bulls, a team that has won the trophy six times.
Los Angeles Clippers as well as Cleveland Cavaliers, the winners of the 2016 championship will also be covered by the deal.
Apart from NBA, the Betway sponsorship deal will cover NHL teams. On its part, the NHL will present two teams namely, Los Angeles Kings and New York Islanders. Settling for these two teams was not a coincidence for Betway.
New York Islanders have won Stanly Cup four times. Los Angeles Kings on the other hand have won the cup two times. One of these times is when the team was playing home with the likes of Wayne Gretzky, who is considered legendry.
The deal did not also release all the details on which team will feature on what platform. However, as far as we know, Los Angeles Kings is one of the NHL and NBA teams that will feature on the sponsorship deal’s arena signage. The team will also feature on the deal’s digital assets.
Although Betway was established in 2006, it has not concurred the North American market as it could. For many years, the gaming giant has focused on other international markets. It is one of the biggest industry players in football.
The company features a lot in the English Premier League and other European leagues. Over the years, the company has made a name for itself. Hitherto, in the North America territory, the company features Betway Esports, Betway Vegas, Sportsbooks, and Betway casino betting platforms.
