In new media rights talks, the NBA explores selling individual local games or season-long packages, potentially allowing fans to bypass unwanted content. They also consider redirecting social media viewers to full-game streams with direct purchase links.
Additionally, the WNBA’s growing popularity prompts the NBA to seek better returns in their TV rights deals for women’s basketball.
NBA Could Sell Local Games Individually In New TV Deal; WNBA Rights Also A Factor https://t.co/BQeeuNsoTA
— RealGM (@RealGM) April 22, 2024
