The Euroleague today revealed its fan zone that will run alongside the Final Four in London, taking place at the iconic Trafalgar Square.
The three-day fan zone will include three basketball courts, a merchandise stand, food and drinks and various photo opportunities, which include having your picture taken with the Euroleague trophy.
The Mayor of London Boris Johnson was outside City Hall, promoting the Final Four alongside Euroleague CEO Jordi Bertomeu and Pops Mensah-Bonsu, the last British player to compete at a Final Four.
“London is proud to be hosting the prestigious Euroleague finals, another testimony to this city’s status as a top flight venue for elite fixtures,” said Johnson.
“I am also pleased to welcome the free Fan Zone to Trafalgar Square giving everyone the chance to have a go at this great sport.”
Mensah-Bonsu added: “Euroleague Final Four is the biggest basketball event outside of the NBA Finals.
“And the commitment by Euroleague confirms London as an up-and-coming city in basketball terms – I have no doubt the local support will be huge, much like when I played in the Paris Final Four event [CSKA Moscow in 2010].
“I look forward to heading down to the Euroleague Fan Zone in Trafalgar Square to shoot-some-hoops with the kids and share the love we all have for this sport.”
This year’s Final Four will also see the UK launch of ‘One Team’, which is a successful grassroots and community programme, and will aim to involve local communities in life skill sessions built and developed around participation in sport. 15 Euroleague teams are currently participating in the scheme.