LaVar Ball and the Big Baller Brand have fans, despite the constant negative press that they receive, they also have their followers.

Perhaps the most notable of the followers is the Jigga Man himself, Shawn Carter aka Jay-Z.

On the Rap Radar podcast on TIDAL, the rap mogul passionately spoke about why he’s rooting for BBB to do well. He revealed that he purchased three pairs of the ZO2s, Lonzo Ball’s newly independently-made signature sneaker, and also speaks on why he’s supporting LaVar.

Read Jay-Z’s unedited quotes below:

LaVar Ball, he said, ‘I’m gonna start my own company.’ Everybody’s like, ‘You should sign to Nike.’ He may go about things wrong. He may have a big mouth. But I bought three pairs. I didn’t get ‘em. But that man has a vision of his own. Why wouldn’t I support him? Why wouldn’t I support him? He feels like he can move culture and his son got a big enough name and a big enough brand that they can do it. 

Nike had to start somewhere. Why do we get so upset when we, as a culture, want to start our own shit? That shit is puzzling to me. I sit back and I’m like, this makes no sense. Why can’t he start a sneaker? ‘Oh, his sneakers are terrible.’ Remember, I’m not being negative towards anyone. I’ve seen some bad sneakers from Under Armour. I’ve seen bad Michael Jordan sneakers. 

Michael Jordan obviously is the greatest. At some point he was selling for Nike and at some point he broke away and he started building the Jordan Brand. I’m sure that was difficult. And I’m sure people at that time, when he was building the Jordan Brand, was like, ‘You playing yourself. You’re gonna leave Nike?’ Man, all due respect, fuck Nike. And I don’t mean personally, I mean like fuck the thing. 

Everyone has this reverence towards these things. I’m sure when we walked in and started Roc Nation, everyone looked and said ‘Universal’ or Def Jam. Like, we built the brand. It can happen. We are culture. Nothing moves without us. We just continue to give it away. And it’s cool. Everyone can participate. Nike still works with Jordan. It’s just the nature of our relationship has to change.