Photo by David Eluwole

Elijah Bryant may have spent only a brief period in the NBA, appearing in just one game for Milwaukee during the 2020/21 season. Still, he has since developed into one of the EuroLeague’s premier guards.

The 31-year-old was named to the All-EuroLeague First Team this season and placed third in MVP voting after posting averages of 15.9 points, 5.3 rebounds and 3.4 assists per game while shooting 54.4% from the field, 38.7% from three-point range and 89.3% from the free-throw line.

Bryant recently addressed the possibility of a future partnership between the NBA, FIBA and the EuroLeague through the proposed NBA Europe project.

Writing on his Substack and cited by Eurohoops, he offered his perspective on how such cooperation could affect the European basketball landscape.

According to Bryant, Europe’s basketball product is already strong, but the NBA could provide expertise in areas away from the court, particularly in expanding the sport’s commercial reach and global visibility.

“What Europe might need is help turning a great competition into a great business. And that is the one thing the NBA is better at than anyone on earth. So maybe need is the wrong word. The real question is whether they are bigger together. I think they are. As long as the NBA grows the business without flattening the soul, this is a yes for both sides,” Bryant wrote.