Barbie is making history with the debut of a brand-new addition to its iconic lineup – none other than Los Angeles Lakers star LeBron James, now reimagined as a collectible doll.
This launch marks a major milestone for the brand, as LeBron becomes the very first “Kenbassador” in Barbie’s history – a special role celebrating influential figures who embody confidence, style, and cultural impact.
Officially titled the Barbie Signature LeBron James Kenbassador Doll, the collectible merges sports stardom with fashion-forward flair, capturing LeBron’s unmistakable presence and larger-than-life persona in doll form.
Fans and collectors can get their hands on this limited-edition figure starting Monday, April 14th at 12:00 AM EST.
It will be available for $75 at select Target stores and online at Target, Amazon, Walmart, and Mattel Creations.
We got a LeBARBIE!
— Complex Style (@ComplexStyle) April 9, 2025
Barbie Debuts the LeBron James Doll, marking the brand’s first-ever Kenbassador.
The Barbie Signature LeBron James Kenbassador doll will be available at select Target stores and online at Target, Amazon, Walmart and Mattel Creations for $75 starting Monday,… pic.twitter.com/HUzpLjrrDL
