The NBA All-Star Weekend is officially here.

The NBA’s best have gathered in Toronto for the first All-Star Game played outside of the United States and the social media scene is expected to be dominated by the league’s fun weekend.

So the NBA and Twitter have come together to bring the All-Star emojis, where if you hashtag the name of the player competing in Sunday’s game, you automatically unlock the unique emoji that represents them.

GIVEMESPORT? GIVEUSBACKNBA.COM

But while the weekend in Toronto is underway, fans and dedicated basketball writers in the UK woke up to find that NBA.com has gone. And in its place: GiveMeSport NBA, an unknown website that will provide content for fans in England, Scotland, Wales and Northern Ireland.

The move though has been met with widespread criticism and anger amongst basketball fans, and being honest, we don’t blame them.

A slick, well-published and informative NBA.com site has given way to an amateur looking website with stories practically copied and pasted from genuine sports media outlets. The GiveMeSport site also has many pop-up adverts and incredibly offers people the chance to actually write for them.

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NBA fans in the UK are getting a website that copies and pastes news from other sports outlets. Yikes.

In a country where the professional league need professionalism, openly inviting people to write for them is insane.

What’s worse is that the game highlights seem to be a full day behind, so the audiences that want the latest NBA highlights will go to the global site.

It seems as though the UK is just the latest country to have geo-targeted content, with fans in Spain, Australia and Brazil saying they have had to deal with the same.

But, as mentioned with the highlights, there is a way to avoid the GiveMeSport version of the website, just log on to global.nba.com.

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