NBA commissioner Adam Silver acknowledged the positive trend in the NBA’s television ratings, though he expressed a desire for even higher numbers.
While noting that the league has seen growth, Silver emphasized that the NBA measures its audience through various metrics beyond just TV viewership.
He highlighted the league’s “record popularity” on social media platforms as a significant indicator of its expanding reach and influence.
Adam Silver Discusses Doncic Trade, Other Topics In Press Conference https://t.co/OseTYccu6I pic.twitter.com/ZS4u2S62BV
— Hoops Rumors (@HoopsRumors) February 16, 2025
