Indiana Fever standout Caitlin Clark is consistently breaking new ground in terms of viewership numbers.
Just this past Sunday, the WNBA matchup between the Fever and the Wings on NBA TV attracted an impressive 652,000 viewers. To put that into perspective, this audience was larger than that of any NBA game broadcast on the network throughout the entire previous season.
In fact, the last time an NBA game on NBA TV pulled in a bigger audience was during Game 5 of the 2023 playoffs between the Miami Heat and the Milwaukee Bucks.
Clark’s growing popularity is undeniable, and she’s beginning to draw more attention to the WNBA than even some games in the men’s league, signaling a shift in audience interest.
Caitlin Clark continues to shatter viewership records
— NBACentral (@TheDunkCentral) September 6, 2024
Last Sunday’s Fever-Wings game on NBA TV drew 652K viewers, surpassing all NBA games on the network last season
The last NBA game with a larger audience on NBA TV was Heat-Bucks Game 5 in the 2023 playoffs
She’s starting… pic.twitter.com/wg8szNg6tO
