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Sources inform Michael McCarthy of FrontOfficeSports that ongoing discussions occur regarding the NBA’s potential acquisition of a share in ESPN. Recent reports from The New York Post suggested that the NFL was engaged in “advanced talks” for a similar investment in ESPN.

Simultaneously, negotiations are underway between the NBA and ESPN for a new media rights agreement, with the league aiming to increase its total rights value to $50 billion over nine years. Financial experts speculate that ESPN’s market value could reach around $24 billion.