Euroleague Basketball is proud to announce that it has signed a four-year sponsorship agreement to make Sportingbet the official national betting sponsor of Euroleague Basketball in Greece.

The agreement marks another step in Euroleague Basketball’s strategy of adding regional sponsors and partners to take advantage of market opportunities that help its 50 member clubs.

The agreement calls for Sportingbet to sponsor, in Greece, three of Euroleague Basketball’s signature products: the Turkish Airlines Euroleague Final Four, the Turkish Airlines Euroleague Game of the Week and the Eurocup Finals.

Mr Ioannis Capodistrias, a representative for Sportingbet speaking for the cooperation stated: “It is our honour to be the National Sponsors of Turkish Airlines Euroleague, the ultimate European basketball institution, a competition at the highest level with which we share common values. Sportingbet is distinguished by characteristics like drive, energy to achieve targets and passion for sports elements that are also dominant within Turkish Airlines Euroleague. I am certain that through this agreement, both parties will enjoy great returns”.

“Signing with a solid sector leader like Sportingbet allows Euroleague Basketball to strengthen its already-strong brand in Greece,” Jose Luis Rosa-Medina, Euroleague Basketball’s Director of Global Marketing Partnerships & Licensing, said. “It also matches our goal of diversifying our market penetration and revenue sources in order to grow the benefits reaching the clubs that make our competitions so attractive to industry-leading sponsors and partners.”

Source: Euroleague Basketball