Josh Giddey’s $40 million sponsorship agreement with Weet-Bix, an Australian cereal brand owned by the Sanitarium Health Food Company, is in danger due to an NBA investigation into allegations of Giddey’s inappropriate relationships with an underage girl.
According to Code Sports, the 21-year-old Australian has been taken off the company’s social media profiles. While Sanitarium is aware of the situation, their spokesperson mentioned that the company has not yet decided to sever its ties with Giddey.
“We are obviously aware of news surrounding Josh Giddey and are waiting for facts to be confirmed,” the spokesperson told Code Sports.
“We are in contact with Josh’s management team and waiting on further detail at this point.”