Barcelona, Spain/Irving, TX, USA – October 4, 2023 – EuroLeague Basketball and Panini America, a subsidiary of the Panini Group, global leader in trading cards and collectibles reaching 150 countries and territories, announced a multi-year landmark partnership that makes Panini the Official Trading Card partner of the EuroLeague and will bring basketball fans an unparalleled collectible experience. This collaboration, set to revolutionize the world of sports card collecting, will see the creation of an exclusive Turkish Airlines EuroLeague card collection, offering fans a chance to connect with their favorite athletes in a whole new way.

The first EuroLeague trading cards will launch via Panini’s real-time Panini Instant product to celebrate the key EuroLeague performances as they happen. Basketball fans can look forward to stunning card designs featuring the best EuroLeague players, showcasing their skills, athleticism, and passion for the game across four of Panini’s most popular brands, beginning with Panini Instant and followed by Donruss EuroLeague, Prizm EuroLeague and Crown Royale EuroLeague. The collections will include a range of limited-edition cards, making each card a unique and valuable item for collectors, including autographed cards, memorabilia cards, and rare inserts. Donruss will feature compelling action photography and the popular Downtown! insert; Prizm, meanwhile, will deliver its trademark arsenal of Prizm parallels and the spectacular Color Blast chase before introducing the Crown Royale brand.

Turkish Airlines EuroLeague collection will be available globally on Panini’s official website.

“We are excited to partner with Panini, a company known for its commitment to quality and innovation.” said Paulius Motiejunas, Euroleague Basketball CEO. “This collaboration will allow us to bring the passion of EuroLeague Basketball to collectors and fans representing an incredible opportunity for us to build iconic products that will captivate audiences globally and boost the engagement with the EuroLeague fans.”

“We look forward to working with the EuroLeague to showcase its players and deliver some of our most popular trading card brands to EuroLeague fans – giving them something special to collect that features their favorite teams and players,” said Mark Warsop, CEO of Panini America.